"Bregje Hofstede is an extraordinary writer."—Rutger Bregmans, author of Utopia for Realists and Humankind: A Hopeful History
 
Jenny Odell’s How to Do Nothing meets Matthew Walker’s Why We Sleep in this fascinating deep-dive into the science and history of sleep.
 
In Search of Sleep is both a self-help manual for insomniacs, and a sweeping critique of the hustle culture that blinds us to the real reasons we lie awake at night: from politics to pandemics to poverty.
 
Amsterdam-based writer Bregje Hofstede struggled with insomnia for 10 years, but advice from doctors and books always felt lacking in perspective. Wasn’t insomnia more than just an individual struggle? Might it also be a rational reaction to our increasingly turbulent world?
Unlike the vast majority of books about sleep, In Search of Sleep examines insomnia as both a physical and psychological condition and an early warning sign that something is off in society. As Hofstede points out, studies show that insomnia increased during the pandemic and that people with less money sleep the worst. She also shows that sleeplessness is tied inextricably to loneliness, while meaningful relationships can provide the security we need to slumber.
Interweaving neuroscience, cultural anthropology, history, and interviews with experts, In Search of Sleep invites us to see insomniacs as oracles, not oddballs, and offers a unique way forward for the sleep-deprived and the dreamless. If we are aware of both the small and large forces that keep us awake, then we can begin to take political action, reimagine the role of sleep in our own lives, and rid ourselves of insomnia for good.
Contributor Bio(s)
 
Bregje Hofstede is a journalist and author whose books have been nominated for international prizes and translated into multiple languages. She lived with insomnia for over a decade before putting her research on sleep into practice and moving to a small village in France, where she lives frugally, connects with neighbors and the natural world, and sleeps.
Marketing Plans

Extensive galley send

International publicity campaign

Digital and print advertising

Promotion on Edelweiss and Catalist

Social media campaign and advertising; influencer outreach


 
 
Key Selling Points
 
Nearly half of American adults experience insomnia at some point in their lives. 
 
 
Different than the vast majority of sleep books on the market. In Search of Sleep shows that we need more than breathing exercises to improve our sleep; insomnia happens in response to societal problems such as income inequality, war, pandemics, and housing unaffordability. 
 
 
Publishing on World Sleep Day: World Sleep Day is March 17. 
 
 
Rooted in the author’s own experience: Bregje Hofstede struggled with insomnia for ten years, and weaves her experience throughout the book. 
 
 
Cultural and historical attitudes towards sleep and insomnia, as well as the science, in order to provide a full picture of how and why our sleep is affected. 
 
 
Provides advice for how addressing insomnia lies in shifting our ways of life and taking political action.
 
 
Critiques Matthew Walker’s Why We Sleep: Hofstede argues that insomnia is about more than poor sleep hygiene or bad habits.
 
Quotes/Reviews
"Bregje Hofstede is an extraordinary writer."
— Rutger Bregmans, author of Utopia for Realists and Humankind: A Hopeful History
"In this engaging and lively journey into the world of sleep, Bregje Hofstede questions both the pervasive biological view of insomnia and the self-help tips that don't help much at all. An illuminating and graceful book that will genuinely enlighten readers."
— Darian Leader, author of Why Can’t We Sleep?