Featured on NPR and PBS'sSciTech Now, and inFast Company,Forbes, and theWall Street Journal   The inside story of the new race to conquer space   For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity--or the key to humanity's survival.             Elon Musk and Jeff Bezos take center stage in this fastâe'paced narrative as they attempt to disrupt the space economy and feed their own egos. We meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler.             Tim Fernholz's flyâe'onâe'theâe'wall reporting captures an industry in the midst of disruption. NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. Fernholz spins this highâe'stakes marathon into a rivetingtale of rivalry and survival.