What is Jolabokaflod? 
Imagine this: It's Christmas Eve and after receiving a brand-new book from your family, you cozy up in your favorite reading nook or in front of the fire with a mug of hot cocoa and spend the rest of the evening reading. 
 
That's exactly how Icelandic people celebrate Christmas each year. This tradition is known as Jolabokaflod, which translates roughly to "Christmas book flood" in English. 
 
Jolabokaflod started during World War II, when paper was one of the few things not rationed in Iceland. Because of this, Icelanders gave books as gifts while other commodities were in short supply, turning them into a country of bookaholics to this day, according to jolabokaflod.org. 
 
Celebrate this special Icelandic tradition in your own home! These special Jolabokaflod boxes are best suited to adults or young adults and will include the following: 
 
A specially-selected book based on your preferred genres (choice of hardcover or paperback ) 
 
A bookish Cocoa mug
 
A locally made gourmet hot cocoa bomb 
 
A locally made custom coaster with a bookish quote, to hold your hot cocoa
 
A bookish bookmark to keep your spot
 
A coupon for 20% off a purchase in January 
 
Boxes can be picked up on December 22 or December 23 between 10 AM-6 PM. 
 
DUE TO THEIR PERSONALIZED NATURE, I AM LIMITING THESE TO 5 BOXES THIS YEAR. FIRST COME, FIRST SERVED. ALL ORDERS MUST BE SUBMITTED NO LATER THAN SUNDAY, DECEMBER 18. 
 
After submitting your order, you will receive an email within 24 hours with a survey you need to complete and return ASAP. Thank you! 
 
* Not available for Shipping, in-store PICKUP ONLY.