A lively account of our age-old quest for better and newer colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze


From international orange to millennial pink, our world is graced with a richness of colors. But our human-made colors haven’t always matched nature’s kaleidoscopic array. To reach those brightest heights required millennia of innovation and an exchange of ideas between science and craft. In Full Spectrum, Rogers takes us on that globe-trotting, centuries-long journey. We meet our ancestors mashing charcoal in caves and Silk Road merchants competing for the best ceramics before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever. 
 
In prose as vibrant as its subject, Rogers opens the door to Oz and to our expansive human quest to make a vivid, more beautiful world, proving why he’s “one of the best science writers around” (National Geographic).